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User Guide for Marketplace Ugc ​

Marketplace UGC Feature App - Multivendor Marketplace ​

Introduction ​

The Marketplace UGC (User Generated Content) feature allows sellers to showcase real customer or creator content such as videos, social media posts, and reviews directly on their product pages. This helps build customer trust, improve engagement, and increase conversions.

How to Enable the Feature ​

To enable the Marketplace UGC Feature App:

  1. Navigate to:

    Admin Panel → Feature App → Enable Marketplace UGC Feature App

  2. Once enabled, a new UGC Configuration section will appear under the Configuration menu.

Enable Marketplace UGC Feature App

UGC Configuration (Admin) ​

Within the UGC Configuration, the admin can manage the following settings:

Allow Seller to Add UGC ​

Enable this option to allow sellers to create and manage UGC content from their seller panel.

Auto Approve UGC ​

If enabled, UGC submitted by seller staff will be automatically approved without requiring manual approval.

UGC Field Configuration ​

Choose which UGC fields are:

  • Visible
  • Mandatory

These settings apply to:

  • Add/Edit UGC forms
  • UGC listings
  • Future Shopify metafield payloads

UGC Configuration

UGC Marketplace Section ​

After enabling the feature, a new UGC Marketplace section becomes available in both:

  • Admin Panel
  • Seller Panel

This section displays all UGC listings created by the seller and their staff.

Admin UGC Marketplace

Seller UGC Marketplace

Seller and Seller Staff – Adding UGC ​

To add UGC:

  1. Log in to the Seller Dashboard.

  2. Navigate to:

    UGC Marketplace → UGC Listing

  3. Click Add UGC.

Add UGC

After clicking Add UGC, a form will open where the following information needs to be entered.

Title ​

Enter the title of the UGC.

Paste the URL of the UGC content (Instagram, YouTube, TikTok, etc.).

Embed Code ​

Paste the embed or iframe code, if available.

Description ​

Add a short description of the content.

Display On ​

Choose where the UGC will appear.

Product ​

Select one or more products from the seller's product list to display the UGC on the corresponding product pages.

Seller ​

Display the UGC on the seller's collection/store page.

Both ​

Display the UGC on both:

  • Selected product pages
  • Seller collection/store page

Enable this option to display the UGC at the top of the selected product page(s) or seller collection page, depending on the selected Display On option.

UGC Listing Form

Submitting the UGC ​

Once the seller or seller staff submits the UGC, it is sent for approval.

Auto Approve Behavior ​

If Auto Approve is Disabled ​

  • The submitted UGC goes into the approval process before becoming visible.

If Auto Approve is Enabled ​

  • The submitted UGC is automatically approved and published.

UGC Approval Status

Seller Actions ​

The seller can:

  • Approve UGC
  • Reject UGC
  • Delete UGC

Once approved by the seller, the UGC becomes visible on the storefront.

Admin Actions ​

The admin can:

  • View UGC details
  • Hide inappropriate UGC by providing a reason

Once hidden, the UGC is removed from the storefront.

Admin UGC Actions

Frontend Display ​

Product Page ​

The approved UGC is displayed alongside the corresponding product.

UGC on Product Page

Seller Collection Page ​

The approved UGC is also displayed on the seller's collection/store page.

UGC on Seller Collection Page

SCHEDULE DEMO ​

Click here to Schedule the demo of Multivendor marketplace App for Shopify